Are you an aspiring writer, but digital marketing is not your thing? A cook, but it is hard to get subscribers on YouTube? Then Instagram is just the thing for you.
Most of the influencers feel that Instagram is their top platform. Since influencers hold a prominent position among all the users of the app, Instagram introduced the ‘Creator Account’ in early 2019.
Instagram offers two types of accounts—Private and Professional. Again, there are two types of Professional accounts—Creator and Business. As described by the developers, ‘Creator’ accounts are verified and are best for public figures, content producers, artists, and influencers. If you want a verified account then refer to this guide by TechWhoop which explains it easily. While ‘Business’ accounts are for retailers, local businesses, brands, organizations, and service providers.
One can switch to either of these Professional accounts by following the given steps:
- Log into your account.
- Go to the Settings.
- Choose the option ‘Switch to Professional Account.’
You might be wondering—What is so special about these Creator accounts. We all know that businesses and startups require a different type of account in any social media, but what is so special about these so-called ‘Creators.’
The Creator accounts help the users to analyze how their accounts are developing and help them to promote their works. Let’s dive deeper into this—6 facts about Instagram, only the creators know.
The Insights provide information mainly about three things:
The Content part has sections like Overview, Posts, Stories, and Promotions.
- The overview section is the set of insights that displays the total number of posts, stories, and promotions (which you can easily download using tools at 4hub.net) shared that week.
- Posts section shows the data based on different types of interactions like calls, comments, emails, engagement, follows, get directions, impressions, likes, profile visits, reach, saved, shares, texts, and website click on all the posts up to 2 years.
- Stories section shows data based on interactions like back, calls, emails, exited, follow, forward, get directions, impressions, link clicks, next story, profile visits, reach, replies, shares, texts, and website click on all the stories shared up to 14 days.
- The promotions section shows the data on active and inactive promotions.
The Activity part has sections like Discovery and Interactions.
- Discovery: This set of insights measures how many people see the content and where they find it.
- Reach The number of unique accounts that have seen any of the posts or stories in the last seven days. The reach metric is an estimate and may not be exact.
- Impressions: the total number of times all of the posts and stories have been seen in the last seven days.
- Interactions: This set of weekly insights measures the actions people take when they engage with the account. As per research, a good caption surely improves engagement. It shows the profile visits—the number of times the profile was viewed.
This set of insights shows the number of follows and unfollows on each post. It helps to determine the kind of impact each post bears. Here, more about the followers can be known once the minimum number of followers is 100.
2. Business Resources
The Creator account is provided with various kinds of Tools and Support to explore new ways of digital marketing. Here, users can get tips for updating their followers and invite people to follow. As of now, Instagram has provided COVID-19 Business Resources. Users can invite others by email, SMS, or any other way.
Every post can be promoted so that it can reach more people. Promotions can be created in the following ways:
- Create Promotion: Select the position which is to be developed.
- Destination: Select where to send people. People can be sent to the profile, website, or direct messages. The targets can be—
- Your Profile: This option is used if we want interested people to be sent to the profile where they can see more of our content.
- Your Website: This will send people to the website via the in-app browser. The options can be ‘Learn More’ or ‘Shop Now.’
- Your Direct Messages: This prompts people to send a direct message. The action on the promotion will ‘Send Message.’ It links people to their inbox to message the user.
- Reach New People: The post can be promoted to people who don’t follow us and increase our reach. The position will be automatically formatted for both feed and stories and run it wherever it’s performing best.
- Audience: Here, the target audience is selected. Instagram targets people like our followers and Create Your Own. We can manually set our target options with Audience Name, Locations, Interests, and Age & Gender.
- Budget & Duration: The budget is a minimum of 80 rupees per day, with a minimum estimated reach of 420 accounts.
4. Message Box
The message box has three sections—Primary, General, and Requests. The primary table shows us the chats where we send messages to other people regularly; the General box shows us the chats where our followers send us notes—we can shift chats from General to Primary anytime; Requests box shows us the conversations where the people who do not follow us send the messages.
5. Connect to other social media
We can connect our account with our Facebook page and other social media accounts. We can set the settings in such a way that whenever we share something on Instagram, it is automatically shared on Facebook.