Facebook has recently announced that soon it will be launching the new dating feature in the app and it will be available as an option for all the Facebook users.
With 40% of the American using dating apps and with the increasing popularity of dating apps like Tinder and Happn, the dating app market looks like a very lucrative market with various possibilities and opportunities. And therefore, Facebook is now entering into the dating market.
[dropshadowbox align=”center” effect=”lifted-both” width=”auto” height=”” background_color=”#b0d5e7″ border_width=”1″ border_color=”#dddddd” ]During the firm’s annual F8 developers conference in San Jose, California, the CEO and co-founder of Facebook said that Facebook will soon be launching a new dating feature which will be fully secured. Through this feature, Facebook may be able to force people to spend more time on this gigantic social media platform with millions of users.[/dropshadowbox]
During the conference, Zuckerberg told that there are almost 8 million people on Facebook who list themselves as single and something should be done for them. Through the feature of stating relationship (which was brought to Facebook in 2004), people were able to mention their relationship status in the about section of their profile.
Zuckerberg also said that his team has been working on the new dating feature with an emphasis on privacy. It was obvious to everyone that privacy will be given more concern to the new features as everybody witnessed the Cambridge Analytica scandal.
Because of this new dating feature, people will spend more time on Facebooks but the dating market is already filled with giant players like Tinder and Happn, who call themselves as the leader in the dating world. The focus on increasing the time spent on Facebook can also be seen as a strategy for the data which says that by the end of January, time spent by users on Facebook has decreased 50 million hours a day.
The announcement of this new dating feature has also shaken the shares of leaders in this field as the shares of Match Group company fell down by 17% and Jdate shares fell by 7.3%.
The new feature will be designed in such a way that it will help people look for long-term relationships not only just hook-ups. The feature is going to be bundled with the other apps of Facebook, but it will be completely optional.
So if you opt in for the dating feature, then you will have to create a dating profile which will be completely different from your regular Facebook profile and based on your preferences and likes, it will find the perfect match for you. Since Facebook has much more personal information of its users than any other social media sites, therefore chances of getting a better match will increase.
[dropshadowbox align=”center” effect=”lifted-both” width=”auto” height=”” background_color=”#b0d5e7″ border_width=”1″ border_color=”#dddddd” ]During his announcement, Zuckerberg also showed a prototype of the new dating feature which didn’t include any swiping options like Tinder.[/dropshadowbox]
The dating profile which you will be creating on Facebook will not be seen by your friends and you will get a suggestion of profiles which are not on your friend list.