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How many of you have been persuaded by the power of an influencer’s words in the past? The chances are these creators have been much more effective in influencing your purchase decisions than any branded marketing efforts ever could.

Today, marketers can leverage the power of a global influencer agency to help handpick the right influencers for their social media marketing strategies. These influencers possess the power to go on and persuade their audiences to interact with and purchase from your brand; just as they have persuaded you in the past.

Still not convinced this is the right path for your brand?

Let’s check out 6 benefits of influencer marketing you must know.

1. They can connect you with your local market:

This is particularly beneficial for brick and mortar stores, as tapping into your local marketing using local influencers is the best way to connect with those who need your product most.

Try researching the most popular local influencers in your area and strategize how you are going to reach out to them. Their power over potential customers within your community will drive them to visit your store.

2. It’s a great way to access the younger generation:

Regardless of what you are selling, you are likely on the lookout to sell to those with disposable income. More often than not, these people are Millennials and Gen Zers.

But where is this younger market??

On social media. All day. Every day.

The younger generation has come up with all kinds of ways to avoid being bombarded by online ads. This means that the only effective way to now reach them is through influencer marketing.

3. They make you an authority:

Influencers are often considered leaders and experts within their niche. If a leading influencer chooses to associate themselves with your brand, you are likely to be seen as a leader too.

Working with influencers of this kind will also elevate your brand in the eyes of your own followers.

What’s not to love about that?

4. It is more effective than blind ads:

The bottom line is that people trust people; not brands. Particularly people who are seen as a leader in a certain industry or expert of a certain niche.

Modern day consumers have trained their brains to avoid advertisements such as banner ads and pop-ups. Leveraging the trust they have in their favorite influencers is fast becoming the most effective way to market your products to your target audience.

5. It’s a great way to get creative content:

Even if you are a brick and mortar store, having an online presence is still essential for brand awareness. With millions of business accounts dominating social media platforms, you must be on your A-game and present a profile that is aesthetically pleasing.

The job of an influencer is to create content that is engaging and presents a unique tone of voice. Because of this, you should hand the creative reins over to them with full confidence and trust that they will produce high quality content for your brand.

Influencer marketing allows you to reshare an influencer’s content onto your page, so if you are a small business who aren’t either creatively gifted, don’t fear.

6. They help make relationships:

One of the biggest benefits of influencer marketing is that influencers help build an authentic relationship between your followers and your brand.

Because the customer found you through someone they trust, the relationship automatically feels more organic; rather than forced.

Because of this, they are more likely to come back later.

Remember: you want a repeat customer, not a one-off.

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