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We are a generation that grew up with the internet and keen on designing according to predefined pixels, dimensions, avatars, and so on. And just-in-case the image to be printed or used for any other purpose is considerably bigger, the photo editing software or your system would scale it down automatically perhaps! While it sounds all too easy and something that can be accomplished in a snap, printing on the paper or the actual book publishing process is totally different.


Perhaps you’ve spent months working on a booklet design that can be anything from a glitzy magazine to a brochure or even a product catalog to sell your company’s services! But, how would you actually get it ready to be printed or published? A simple answer; connect with a professional booklet printing company in Dubai or at any other place as we speak. 


It’s quite obvious of the paper printing companies to keep the process a secret which makes it somewhat difficult to take ownership of the entire procedure such as printing, costing, and others.


Before we explore further, it’s important to understand that magazines, brochures, graphic novels/comics, and even catalogs are all forms of the booklet. With this, we can confidently say that a booklet is simply carefully assorted papers bound together. Whatever your printing requisite or name of the product; in the end, it’s always a booklet. Let’s explore further into the booklet printing services in Dubai.


Types of Booklet Paper


Each book has a different, unique look, feel and texture to it which comes from the type of paper you would select. So the first thing to know is about the paper quality that is:


  • Silk is always a default type of paper used mostly in booklet printing and highly recommended due to its smooth finish.

  • Gloss gives a feel of premium quality whereas the paper itself is shiny. The best part is the cost which is the same as that of silk so you get high-end products at a budgeted price.

  • Uncoated is to give a vintage look as the paper is rough with a slightly dull or yellowish color.


For those new to booklet printing in Dubai, silk is recommended due to its consistency in providing better results. If your printing order includes high-resolution imagery, photography, and superior quality covers, gloss is the paper to best serve your needs as you must’ve heard the term ‘glossy magazines’. Uncoated paper is mostly used in zine printing; pronounced as ‘zeen’ which refers to a small-circulation, self-published work of original or adopted texts and images, usually replicated via photocopier. The paper gives a rough, vintage, and faded feel to it!


The next aspect to consider is paper thickness which is measured in gsm (Grams per Square Metre). The default and most recommended measurement is between 115gsm to 130gsm for the primary or interior papers whereas cover papers are thicker as the measurement is between 170gsm to 250gsm. It must be noted that the thicker the paper, the greater would be the rigidity. For more clarity, take for instance the usual inkjet printer papers that are of 80gsm whereas 130gsm approximately for premium magazines and 300gsm for corporate cards.




Book covers at the front and rear are thicker to make them look more professional as well as for the protection of the primary/inner pages which is why gms measurement is higher for covers. Available in silk, gloss, and uncoated; the gsm for cover paper thickness usually begins with 170gsm and goes as high as 300gsm. Then there’s ‘self-cover publication which doesn't have any cover pages where the first page of the booklet is considered a front cover. This type of publication is also termed as ‘floppy’ due to ease of flexibility.




Lamination is just like adding a protective shield to any paper for safekeeping and to avoid possible damage. This is the reason professional booklet printing companies in Dubai always recommend laminating the cover pages because they’re always exposed and can be susceptible to damage. Lamination also makes different booklets such as magazines, brochures, catalogs, and so on more presentable while protecting them from additional wear and tear. Different laminations may include:


  • Matte Lamination is simply a smooth protective coating

  • Gloss Lamination is shiny while having the same smooth protective coating


Just as with the silk and gloss paper, there’s matte and gloss lamination respectively. So if your preferred paper type is silk, recommended lamination is matter whereas gloss lamination for gloss paper. That said; the uncoated paper shouldn’t be laminated at all because:


  • The laminated finish doesn’t stick or last longer on uncoated paper

  • There’s no point in choosing uncoated paper in the first place should you think of laminating it later!




The next aspect to consider is the type of binding which comes in three forms for booklets.


  • Staple Bound includes double staples at the middle which holds the booklet together. It’s also known as ‘saddle stitched’.

  • Perfect Bound is for books or booklets having glued pages to a square-edged spine which, in simple terms known as ‘paperback book’.

  • Wiro Bound type of binding includes looped wire rings that keep the pages together through tiny holes that are punched in the paper.


All that said; most of the booklets are staple bound due to effectiveness, durability, and affordability. On the contrary, premium publications are perfectly bound because of the greater look and feel. The most important thing is achieving the accurate total paper thickness for perfectly creating the square spine.


In-case the interior paper thickness is kept at 130gsm, more or less 36 sides need to achieve the minimum thickness for a perfectly bound book else it would fall apart later. And if the paper is thinner, you would need more. Wiro binding is rare because it’s mostly limited to notepads, trade catalogs, and photocopied notes used by college students; paper is thicker than other types of booklets.

Booklet Printing: A Complete Guide for Beginners & Pros

01 June 2020


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