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E-commerce business is no different. An E-commerce store just doesn’t sell products; it fulfills the promise of quality, reliability, and competency through branding made to the users.
In a nutshell, the brand is what the users experience about E-commerce and branding is that shapes the user experience. Branding requires a good strategy and a tint of creativity to create the users’ perception of the brand through visual elements.
The logo takes the driver's seat when it comes to E-commerce branding that projects E-commerce business to the online world. Even saying that 99% of the people on the planet recognize the business with logo design won’t be an overstatement at all. The countless hours spent in designing a logo is a trademark of the E-commerce businesses that improve business recognition, invokes shoppers’ emotional response, and differentiates the E-commerce business from the competition.
It’s not enough. Logo plays a vital role in enhancing E-commerce branding.
With short attention spans, it’s difficult to convince the potential customers in just 2-3 seconds about products and other whereabouts. That’s where the logo stands out in grabbing the user’s attention, communicating business core value, and making the first impression strong. When the logo succeeds in it from the get-go, the users will get associated with the brand. As long as the associations remain positive, the users keep coming and buying from the E-commerce store.
We all know a picture is worth a thousand words, and human minds take as little as 13 microseconds to process the image. It means the logos are more memorable than the brand’s name and can instantly connect the users with pleasant or unpleasant memories of the E-commerce store.
The aesthetically designed logo triggers a positive recall about your business regardless of the time and places the users are. The users may forget the brand’s name, but the logo can’t, which improves the brand recognition rate.
The excellent design is a reflection of how much the business is concerned about reputation and its offerings. When every element in the logo is rightly incorporated, it signals the business gives equal importance to all aspects of the business and customer service. The relevancy portrays the user-centeredness in the business services and how much the business care about the user experience.
Every brand tells a unique story, and logo design is the foundation of the complete story that sets the stage. It implies every logo design communicates what’s so unique about your business from top to bottom (Including the company’s background, vision, mission, and more) through the right color, tone, and fonts. It speaks what your business is about and how you stand out in the pack.
As the businesses scale and excel in the market, a couple of changes are required to implement like- the addition of a new product line, enhanced customer services, and sometimes, rebranding of the E-commerce store. Logo redesigning, when done rightly, it helps in retaining existing ones and alluring new ones. Logo update by YouTube is the best instance of it where the redesigned logo emphasizes on red play button without losing its familiarity. Still, the recognizable YouTube logo reflects the modernized YouTube that aims to improve usability and user experience.
Undoubtedly, you are pretty convinced with why the logo matters a ton for E-commerce branding and the purpose it serves. However, striking a balance among recognition, innovation, and involvement is difficult to achieve. It creates a question- how to design the best logo that works for your brand. Till you don't find the answer, the question keeps hammering your mind. Right?
Before we delve into the depth of the process of creating the best logo, first take a glance at the different types of logo:
Textual: The E-commerce business use this type of logo to keep the business name fit in the logo and make it memorable. However, the business with a long name uses abbreviations with the right balance of colors and fonts to create a captivating logo.
Graphical: Many E-commerce brands just create a picture that can be just a symbol, character, or abstract elements. The graphics used to make the users feel associated with the brand.
Mascots: This type of logo adds a personality to a brand with a cartoonish character designing in a user-friendly approach.
Combined: As the name suggests, the brands use the combination of text and graphics, or just traditional business logo for the E-commerce business.
The things to consider to create a timeless logo design
The logo universe has all the logos created with obvious meaning, which makes it arduous to create something unique. And, crafting the one that communicates brand personality is no easy task. So, design a logo from scratch using semantic and visual metaphors that complement your brand identity.
Make the logo mobile-responsive just like an E-commerce store to keep the logo easy to read and easy to recognize. The efforts of making the logo unique sometimes turn it into a mixture of several elements that kills its creativity. Keep it simple with the right combination of colors, fonts, text, and graphics.
Designing an E-commerce logo is a daunting task that costs from $20 to $10,000. Based on your budget, choose the affordable option- buy a premium logo template and tweak it, DIY using the AI-powered logo generator, or outsource the custom logo designing to a logo designing agency.
When you think about searching for images on Google and putting the best one as your logo, it's an intolerable mistake, which you should not make. It's referred to as stealing someone's hard work, and you may be penalized or fall into legal jurisdiction for the same. Brainstorm the idea and get it designed wearing the users' lens from scratch.
The E-commerce brand logo appears on the website, social media pages, marketing content, internal communications, and packaging, so it must retain its recognition everywhere in any format to maintain consistency.
The logo describes the brand identity to the customers, so you should be clear about the core of the E-commerce business, ultimate goals, target audience, USP, and other qualities to incorporate in the app. Analyze the points before you jump on the designing bandwagon.
We don’t suggest you steal, but you can borrow the ideas from the competition. During competition analysis, you get to know- do’s and don’ts of logo designing and what helps you leapfrog the competition. When these things are introduced to create a modernized logo, then grabbing users’ attention becomes easy.
Ensure the unique logo doesn’t look bizarre. Sometimes, the effort of making a one-of-a-kind logo turns into a logo that’s not relevant to the business at all. Avoid such things by defining the options for symbols to keep in the logo like- cars in the logo of an automobile company, apparel, or other fashion items in an online fashion store.
Once, the brand logo idea brainstormed, it’s time to translate the inspiration and feelings into the design. Several design elements such as colors, typography, shapes, and graphics come into play, which is separately checked to best suit for logo design. Later, the right design style- classic, retro, modern, fun & quirky, and handmade design is selected.
Select the typography- serif fonts, Sans serif fonts, script fonts, and display fonts that complement the logo and make it look unique.
The blueprint of the logo with the same logic and different colors, symbols, typography, and fonts combination variations must be analyzed. The comparison of these distinct concepts helps in testing and identifying which logo goes well with the target audience.
Testing and iteration are part and parcel of logo designing where a group of users’ reactions to the newly designed logo is checked. The collective analysis of the users’ feedback helps in finding the necessary changes to make in the logo design.
Finally, the well-designed logo is integrated with the brand that shows the face of your E-commerce business.
Trust it: the power of a logo is the equivalent of the image on your dating profile. It can make people take an interest in the E-commerce business when it looks aesthetically pleasing from different angles. When you want the customers to fall heads over heels in love with your E-commerce store and its offerings, the logo designing must be done well as it defines your brand identity and differentiates your brand in the crowd.
Beware! Don’t discount the power of the best logo designing because it’s a logo that evolves the E-commerce business into a brand. Therefore, give the utmost importance to the things to consider and process to follow while logo designing. All the best!
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