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There is no firm out there that will be able to survive using the local SEO services provided by digital marketers. It doesn’t matter how small or big your business is, what your overall goal is or which type of approach you are using, you will have to make sure that you are using the power of digital platforms as this is the only way to rise in the modern era. There are many people out there who think that they need to be present online only when they are selling something online but that’s not true. Everybody will search for your company on the online platform and if you will not be present there then there are maximum chances that the customer will shift to another provider.


But one of the biggest challenges even digital marketers have to deal with is craft high-quality SEO-rich content. The digital market has become very competitive but you should know that digital marketers have a great opportunity in their SEO alt text for images. We all have been to those types of websites where the image is replaced by a red X or in many cases, it’s just a blank box. But have you ever thought about the advantages that you can harness from the image box in terms of SEO?


So, in this blog post, we are going to give you some of the best tips that you can use for writing SEO-friendly alt-text for images.


Go for keyword research


When it comes down to images alt text for images then there are various types of tips that you can use but one of the best ways, to begin with, is to start doing keyword research before writing images alt text for images. It is very much necessary to find which keywords you are going to target if you are planning for writing SEO alt-text for images.


There are many different types of tools out there that you can use in order to improve keyword research and one of the best options will be Google keyword planner. You might be thinking that you need to be an SEO expert for doing proper keyword research but you must understand that such tools are very easy to use.

When you will start looking for keywords then the best way to accentuate your practice is to start looking for those keywords that have high search volume otherwise there will be no use in spending time and effort in keyword research.


Use primary keywords for alt text


There is no denial in the fact that alt text is very much important when it comes down to optimizing your content according to the latest SEO practices. But you must understand that alt text for images should never take priority over your researches and currently implemented SEO. You will never wish to again rearrange your pre-arranged keywords in order to make them fit according to your alt text. This is one of the things that you will need to avoid while writing alt text for images.

Instead, you should always try to find out those images that will compliment the keywords that you have already chosen. When you will start working backward in the case of alt text images then you are going to end up with a page that will be more focused on the images instead of just focusing on the content on the website. This will prove to be highly beneficial for your SEO approach and online presence.


And the only exception to this type of rule will be in the case where your image is too heavy. Most of the companies that use different types of heavy images prefer working backward from their images instead of working the other way around.


Connect the image with the content


Another important thing that you can do in order to write SEO-friendly alt text for images is to try connecting the images with the content. One of the biggest mistakes that most of the digital marketers out there make is not connecting the images with the content present on that particular page. Alt text is just the text that explains what’s happening in the image. If you are looking forward to building a strong connection with your customers along with the search engine results then you must make a proper connection between the text of the image, the image, and the alt text.


For example, if you have written content on a website design then your content must include text within that piece that is going to explain the image properly. If you are not going to use this type of approach then all your effort will go astray and there will be no point in working on alt text for images.


Don’t extend it


One of the most important things that you will have to focus on while writing alt text is to keep it as short as possible. You must understand that the main purpose of the alt text is to inform the reader about what the image is trying to show if they are not able to view it and this is one of the main reasons why your alt text should never drag on.


All that you will have to do is to use the keywords in order to explain what the image is trying to show instead of trying to write an essay on the image. You should also know that an ideal alt text should not contain more than 125 characters and you will have to stick with this standard rule if you are looking forward to getting the expected result from your efforts.


The world of SEO keeps on evolving and this is why you will have to make sure that you are always updated, even while writing alt text for images. Use the tips mentioned in this blog post and make alt text one of the strongest points of your SEO strategy.

Tips to write an SEO friendly Alt-text for images

10 April 2021


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